Digital Innovation

Black & Decker “Social Tools”

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The “Social Tools” service by Black & Decker was designed for an urban target group still interested in DIY, but no longer keen on owning things. It is a concept for a smart tool cupboard for housing communities, where borrowing and returning is done with an app. The landing page uses storytelling through full-screen illustrations to explain how the service works. Small animations, e.g. tools coming out of the cupboard, additionally illustrate the concept. The design exudes the DIY notion with its handcrafted look, while lending the imagery a nostalgic feel.

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