Food Packaging,Brand Identity

Blévita Pure

The design identity for the new “Pure” line by Blévita, one of the most appreciated cereal-cracker brands in Switzerland, extends the brand into the growing market of healthy, whole-grain snacks. Thus, the main idea in designing the identity was to express this new product positioning through a natural look and feel. To achieve this, the kraft paper packaging substrate focuses on spelt wheat, the key ingredient in the product. The range has been adapted in the three flavours of Plain, Alpine Herbs and Chili.

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