Digital Campaign


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In order to sensitise the observers for the manner in which they absorb information, the campaign encourages critical examination of contents instead of accepting them “blindly”. Since the images were created in 3D format with digital visual effects, they are marked by spatial depth. In the complimentary shades of blue and orange, they are also highly recognisable. However, looking closely, the perspective of the apparently precise motifs turns out to be a paradox. From a conceptual point of view, the posters thus offer reasons for reflection and contemplation.

Red Dot

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