BLINK – The End is in Sight

The Sightsavers campaign “BLINK – The End is in Sight” has the aim of eradicating trachoma, an eye infection disease that can lead to blindness, by 2025. Seeking to generate public awareness of the disease, the exhibition was hosted at London’s OXO Gallery and featured the work of several award-winning photographers including Nick Knight. The idea was to digitally “hack” the gallery space and drive a visual narrative of the disease. The effects of trachoma were mimicked in an interactive interface with innovative technology to visualise the diminishing ability to blink. The technology gradually eroded each photograph leaving pictures abstractly distorted until the original images were destroyed. The increasingly fractured graphics thus imitated the decreasing eyesight and led visitors around the exhibition space. By thus visualising the slowly progressing character of trachoma within an everyday context, the exhibition successfully raised awareness of the disease and connected visitors to the issue.