Blue Cheminée Pasta

The concept of Blue Cheminée Pasta is to promote authentic pasta flavours from different countries in triangular cardboard boxes. The original intention was to bring surprise and joy to consumers. Based on their need for a convenient and clean eating experience, this packaging can be transformed back into a planar structure and used as a placemat. Inspired by other areas such as cosmetics, the graphic design combines two different coloured surfaces. On one side, it features the brand colour marine blue to convey a sense calm and elegance. On the other, the idea of spaghetti is translated into a dancing line, with each colour representing the corresponding flavour.