Elastique.
Event Design
BMW CES 2023 – Keynote | DEE E-Ink
The launch show for the BMW i Vision Dee's E-Ink technology at CES was a visual spectacle showcasing cutting-edge automotive design. The vehicle's E-Ink panels, which change colours depending on the electrical charge, merged with digital worlds to create an immersive experience.
Credits
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Client:BMW Group München, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Creative Direction) Timo Kreitz (Creative Direction) Sarah Jennen (Creative Direction) Kerstin Kohle (Project Management) Ole Reinsberger (Project Management) Larissa Kyrion (Project Management) Ronja Breitkopf (Concept) Felix Preis (Motion Design) Peter Pannes (Motion Design) Justus Jäger (Motion Design) Steven Feigel (Motion Design)
TheGame Group GmbH (Concept)
