The joy of driving is reflected in the BMW Group’s annual report through the joy of design. Playful, interactive elements and narrative micro-formats allow users to immerse themselves in the brand universe across all devices.
Credits
Client:
BMW Group, Munich, Germany
Design:
3st kommunikation GmbH, Mainz, Germany
Project Team:
3st kommunikation GmbH:
Thilo Breider (Consulting)
Elisa Kern (Creative Direction)
Andreas Lang (Creative Direction)
Raphaela Hermes (Art Direction)
Sabrina Merten (Art Direction)
Raban Sidon (Art Direction)
Lisa Schwarz (Editorial)
Kai Stabel (Development)
Rohwa Jung (Project Management)