Live Performance

BMW Group – The Next 100 Years

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On the occasion of the 100th anniversary of the BMW Group in 2016, the celebration staged the exciting history and development of the brand. The event celebrated BMW’s rich and eventful history as well as future scenarios by looking 100 years into the future. The event comprised a one-hour-long show production that shared the company’s automotive vision and approach to the next mobile lifestyle with their employees and thousands of guests. Involving all four BMW Group brands, the show made use of multifaceted media including song, dance and poetry that were brought to life through innovative event technology.

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