Elastique.
Interactive Media Installation
BMW Welt – Mega Me
Since January 2023, BMW Welt has been showing a unique media installation which uses AI to enable visitors to become part of a 3D film about BMW's new vision vehicle. The film is shown on a 42-square-metre LED screen: a spectacular and exciting experience.
Credits
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Client:BMW Group, Munich, Germany
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Design:Elastique. GmbH, Cologne, Germany
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Project Team:Elastique. GmbH: Andreas Schimmelpfennig (Creative Direction) Karsten Klimmek (Project Management) Chris Büry (Creative Direction) Carolin Schabbing (Concept) Alica Assadi (Concept) Lukas Groten (Motion Design) Christopher Fabry (Motion Design) Celine Graf (Motion Design) Tobias Hoffmann (Technical Direction) Nico Friedrichs (Interface Design)
Studio Farbraum: Ioannis Mihailidis (Technical Direction)
Carlo Peters (Music/Sound Design)
