This packaging for burgers made of insect protein was developed as part of an overall brand development. The concept positions ground Buffalo worms, which are a protein-rich and resource-friendly ingredient, firmly in the burger category. The packaging design communicates the message of a courageous brand committed to the environment and to introducing the food of the future. With a clear design, a bold colour scheme and the use of striking letters, the branding intends to make the notions of self-confidence and modernity perceivable on supermarket shelves.
Bold Foods, Bremen, Germany
HAJOK Design, Hamburg, Germany
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