Red Dot Design Award
Illuminated Packaging

Bombay Sapphire

Bombay Sapphire | Red Dot Design Award

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The folding carton for the quality spirit Bombay Sapphire is an innovative packaging with printed, actively illuminated surfaces, which are implemented through the patented “HiLight – printed electronics” technology. The bright animation on the front is triggered by an intuitive mechanism as soon as the packaging is picked up. The individual design elements start to glow in five different stages from bottom to top. The harmonious colour combination underlines the visual effect of the illumination and ensures a high degree of attention.

Red Dot Design Award

  • Client:
    Bacardi-Martini Corporation Limited, London
  • Design:
    Webb deVlam, London
  • production:
    Karl Knauer KG, ROX Asia