SERVICEPLAN GERMANY
Corporate Publishing
Book of Ideas
“Book of Ideas” was developed for all national and international employees of an agency as an individual, creative and recognisable sketchbook for daily use. It features illustrations by comic artist Uli Oesterle which communicate the agency’s brand history, brand identity, values and commitment in a humorous and unique way. In addition, it is equipped with blank pages which provide space for personal notes. The aim of the book is to strengthen the employer brand and solidify the employees’ identification with the brand.
Credits
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Client:Serviceplan Group, Munich, Germany
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Design:Serviceplan Group, Munich, Germany
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Project Team:Serviceplan Group: Alex Schill (Global Chief Creative Officer)
Serviceplan Germany: Beate Gronemann (Creative Director Serviceplan Corporate Identity) Nina Stechel (Head of HR Marketing) Katy Pergelt (Senior Production Manager)
Uli Oesterle (Comic Artist/Illustrator)
