Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Promotional Poster

Brands Ahead

The study “Brands Ahead – The Brand’s Fitness for the Future” investigates the criteria and mechanisms that can help analyse, operationalise and secure the future sustainability of brands. The logo symbolises a glance behind each brand and the uncovering of its success factors. The complementing poster series applies this promise to specific brand logos, showing well-known logo elements in a modified arrangement. The logo marks the starting point for discovering the inner brand context.

Red Dot

Credits

Client:

GREY Germany, Düsseldorf
Client:

TNS Infratest, Munich
Client:

Deutscher Markenverband, Berlin
Client:

Deutscher Marketing Verband, Düsseldorf
Design:

GREY / KW43 BRANDDESIGN, Düsseldorf
Creative Direction:

Rüdiger Goetz, Jürgen Adolph
Art Direction:

Sabine Schönhaar, Dennis Melskotte
Account Management:

Michael Rewald

Others interested too

Client: TOBS Theater Biel Solothurn, Biel, Switzerland

Create Theatre Poster Love and Emotion

Client: Create Theatre Poster, Tokyo, Japan

We Work for You to Re-Enchant the World

Client: Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany