The new digital clock series from Braun is characterised by resolutely geometrical forms. The formally distinctive battery compartment on the reverse side serves as a standing base and is clearly distinguished from the flat surfaces of the display housing, which is slightly slanted back for enhanced readability. The time and alarm display are arranged in a graphically clear manner. Functional elements for setting time and activating the alarm are integrated into the lateral surfaces in a user-friendly way.
Statement by the Jury
With its clear structure and inclined display, this radio alarm clock in particular fully adapts to the user’s needs. Here form clearly follows function, without getting lost in the process.
