The overall puristic form of the juicer embodies the design values of the brand in a modern minimalistic context. The result is showcased; the freshly prepared juice is the central focal point. The process and the technical components are intentionally concealed, only visible through the transparent lid. All individual elements of the device are formally integrated into the overall product architecture. Only a few functional elements break that monolothic form. The spout drip-stop botton was designed to be an iconic user interface.
Statement by the Jury
The formal independence of this juicer range is based on the precise implementation of a minimalist design principle.
