These films for the manufacturer of building materials Röben Tonbaustoffe invite viewers into surreal worlds. Setting up a visual interplay between perspectives and imagination, they visualise that nothing is actually like it initially seems. This is exemplified by staging “great” architecture, with the creative strength of the mind allowing it to emerge in the first place. The objective is to convey the message that the manufacturer’s portfolio of products is as varied and individual as the array of ideas by the finest architects.
Röben Tonbaustoffe GmbH, Zetel, Germany
Agentur für Kommunikation GmbH, Münster, Germany
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