Brooklyn Botanic Garden

The concept ‘New York City grows fast, we grow differently’ is based on the research of Brooklyn Botanic Garden’s history, geographic location and its relationship with New York City. The Brooklyn Botanic Garden is a representation of New York City on a smaller scale. However, these organic green New Yorkers have their own ways of growing. They grow together with the city, but they grow differently. The visual design system shows the forms representing both the city and nature. The visual elements with similar forms represent the contrast between the busy, overwhelming city and the energy of the Brooklyn Botanic Garden. The colourful, organic shapes and the motion design depicting an unusual movement for each plant convey the idea that no matter how fast the city grows, these plants that are part of this oversaturated environment will still find their own ways to adapt and shine.

 Red Dot Award: Design Concept | Concept | Visual Communication