Packaging

Burst of Magic

This elaborate packaging introduces the two mascots of the Korean professional baseball team KT Wiz, which was founded in 2013. Opening the antique-looking cover reveals several pop-up pages featuring dynamic images that illustrate the atmosphere in a baseball stadium. After browsing through the pop-ups, readers suddenly encounter the two highlighted real mascot dolls. Their surprising appearance lends this small sample box a very special touch and motivates fans to buy and keep them as collector’s items.

Red Dot