Client: Luxoro S.r.l., Parona (Pavia), Italy
Food Packaging
C by B
C by B is a chocolate range by the Brazilian confectionery store Brigaderia. Each packaging is designed with a different combination of black and white vintage style drawings together with simple, yet boldly coloured graphic elements. This creates a visual play with different aesthetic styles, which at first might seem dissonant, but as the contrasting drawings and graphics interact, they tell a story together. The logo is also part of this imagery and featured on all packaging materials.
Credits
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Client:Brigaderia, São Paulo
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Design:Casa Rex, São Paulo
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Art Direction:Gustavo Piqueira
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Graphic Design:Gustavo Piqueira, Samia Jacintho, Danilo Helvadjian
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Design Assistance:Marcio Takeda, Marcela Souza