Food Packaging

.calif

After eight years on the market, the local food brand Calif in Bucharest, Romania, wanted to be more attractive for Generation Z. The company thus changed their existing menu into a more juicy, fast and affordable food option. Aiming to communicate the restaurant as a point of interest, relevance and a meeting point where diversity is welcome, the name has been changed to “.calif”. The entire design concept follows a dominant pop-art approach and is infused with an industrial style as well as elements borrowed from urban playgrounds.

Red Dot