The design of the Calligaris trade fair stand was previewed at the Salon del Mobile 2013, introducing a new corporate communication strategy based on modernity and innovation. Its appearance is characterised by an external monochrome-filled background in modular forex that creates an uneven see-through surface – a structure that enables an intense and progressive discovery of the product. The central part of the trade fair stand is devoted to the functional areas of reception and is distinguished by a suspended installation celebrating the history of the company.