Client: LSEG, London, United Kingdom
Corporate Identity
CDP
CDP is a large human resource outsourcing company in China, which realised a future-oriented rebranding on an international scale after ten successful business years. True to the claim “Challenging Conventional HR”, business clients are challenged to reorganise their human resource departments with a view to future growth. The new visual identity is a salute to the company’s past ten years by inheriting core features from the previous identity. Geometric elements convey networked structures to dynamically imbue the brand image with new life.
Credits
-
Client:CDP, Shanghai
-
Design:FutureBrand, Shanghai
-
Creative Direction:Johnson Gu, William Woduschegg
-
Graphic Design:Walker Wang, Marlboro Ma