To highlight the growing region of the product, this packaging design was inspired by Changbai Mountain, a dormant volcano located in the south-eastern part of Jilin Province in China. The layering of the inner packages, which are processed with laser-cutting, form a three-dimensional model of the main peak of Changbai Mountain. The outer box features semi-transparent plastic with a frosted texture to evoke the atmosphere of a misty mountain peak. To enhance the consumer experience, four different colours represent the four seasons of this mountainous area.
Credits
Client:
Brooklyn Soap GmbH, Hamburg, Germany
Design:
China Resources Sanjiu Medical & Pharmaceutical Co., Ltd., Shenzhen, China
Jiayi Design (Guangzhou) Technology Co., Ltd., Guangzhou, China
Project Team:
China Resources Sanjiu: Mengzhen Xu (Strategic Planning)
Hongli Duan (Supervision)