Digital Campaign

Chaos on Mars – 2020 Autumn/Winter Lookbook

The digital lookbook for the department store SKP-S’s autumn/winter new arrivals was conceived as an immersive mobile website that blends 360-degree fashion-focused scenes with virtual art and contemporary dance. It aims to create a new experiential shopping space based on the narrative of a “digital-analogue future” on planet Mars. To do so, it explores breaking reality with virtual reality, and 2D with 3D spatial design to create immersive 360-degree visual experiences. The content switches between contemporary dance, fashion, digital art and techno music to convey the artistic expression and brand concept.

Red Dot

Credits

Client:

SKP-S, Beijing, China
Design:

KoiKreative (Beijing) Consulting Co., Ltd., Beijing, China
Project Team:

KoiKreative: Hao Cai (Animation) Sun Peidong (Graphic Design) Markus M Schneider (Music/Sound Design) Fang Liu (Production) Xiao Liang (Programming) Chen Dadu (Technical Direction)

Yankun Xing (Creative Direction)