Client: Free Bio Technology Corp., Taipei City
Beverage Packaging
Coca-Cola x Porsche: Carrera Cup
This packaging design was created as part of a collaboration between Coca-Cola and Porsche that led to a series of strategic brand partnerships and joint campaigns. The brief was to create a cohesive, distinctive and interactive packaging set that clearly communicates the elements of the Porsche Carrera Cup Asia through on-pack interaction. On the cans, the Porsche 911 GT3 Cup race car is paired with classic racing scenes to reflect the thrilling excitement of the racetrack. An interactive concept and e-commerce-related promotions have been developed, offering a selection of Porsche-branded rewards, incentives and tickets.
Credits
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Client:The Coca-Cola Company, Shanghai, China
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Design:Labbrand, Shanghai, China
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Project Team:Labbrand: Jeffrey Hsueh (Art Direction) Catherine Tsui (Creative Direction) Antoine Lemesle (Graphic Design) Maria Pilgaard (Graphic Design)