When developing the new font for Codan, the company committed to a consistent new typographical departure. At the heart of this approach was the visual refinement of the brand. Furthermore, the font must meet the requirements of digital communication. This resulted in a font family which – inspired by basic geometric forms like circles, triangles and squares – conveys stability while leaving scope for playful nuances. The clear style with a high recognition value combines texts and communication content effectively, bringing the logo, the icons and the layout system into harmony with each other.
Credits
Client:
CODAN Insurance, Copenhagen, Denmark
Design:
Bold Scandinavia, Copenhagen, Denmark
Creative Direction / Graphic Design:
Muggie Ramadani
Typography:
Chester Jenkins
Village, New York, USA
Muggie Ramadani