Image Campaign

Collecting Sweet

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Taiwan has one of the most diverse soil compositions in the world. Since many Taiwanese are not aware of this fact, the campaign aims to raise public awareness of the subject matter. Eleven cake-like objects have been created to convey the different composition of soils. The “taste” announced on the packaging derives from fruit traditionally harvested in an area with the respective soil type. By referring to cakes, the campaign ties in with people’s daily lives in a striking and entertaining way. Moreover, it targets the insight that soil is not just any material, but a natural treasure.

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