This sequel to the lock screen mobile app “SKT Cover&”, launched in 2014, uses the existing framework and embraces the original identity, but usability and convenience have been improved according to user feedback. The main focus for the updated version was on enhancing three key aspects of the original application: the user interface, the design and the service. In order to create a better user experience, the interface was adapted in a way that made sure the app was easier to use and understand. Details in graphics and interactive design were added to make the app more life-centred.
Credits
Client:
SK Telecom, Seoul
Design:
designfever, Seoul
Creative Direction:
Jaehyung Park, designfever
Art Direction:
Sukkyung Choi, designfever
Art Direction:
Jinhee Cho, SK Telecom
Graphic Design:
Deukheon Kim, Dahae An, designfever
Head of Marketing:
Sungill Lee, Seunghyun Lee, SK Telecom
Motion Design:
Youngsu Han, Seunghan Ban, Jayeon Kim, designfever