Red Dot Design Award


COWBOY | Red Dot Design Award

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The e-bike Cowboy, especially developed for townspeople, is equipped with a smart motor. Its sensor system measures speed and torque, adapts intuitively to individual pedaling forces and provides an extra boost when the rider accelerates or goes uphill. The compact battery with a range of up to 60 km can easily be removed and charged at any power outlet. Via an app function, speed, duration and distance can be checked at a glance.

Statement by the Jury

The design of the e-bike Cowboy, aimed specifically at urban scenarios, succeeds in skillfully combining an easy-to-handle drive with intuitive riding pleasure.

Red Dot Design Award

  • Manufacturer:
    Cowboy, Brussels, Belgium
  • In-house design:
    Adrien Roose Karim Slaoui
  • Design:
    Propeller Design AB, Jaan Selg Markus Stridsberg, Stockholm, Sweden