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Creaon is a multi-use toy inspired by the unique street architecture of the UK. It focuses on the creative, open-ended imaginations of children aged 1 to 6. Made of soy wax, Creaon has a variety of features due to its malleability, from drawing pictures to creating different shapes, allowing children to combine gameplay with drawing. Creaon can still be played with if it is damaged due to the nature of soy wax. It helps children realise their ideas and be creative — as a building block to build, a balance block to practise concentration, and more. When Creaon has done its job, it will exist in the form of cute paintings for children rather than space hogs for parents. The material used makes it more environmentally friendly than regular plastic toys, and the cardboard packaging is simple and environmentally friendly.

 Red Dot Award: Design Concept | Concept | Childhood

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