Corporate Design


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The visual identity for CRTA, a Regional Centre of Excellence for Robotic Technology in Zagreb, Croatia, is based on artificial intelligence. The name of the institution was spelled out by students in their own handwriting with AI providing visual feedback to further inform the process. In the first element, the letter C was transformed into a dotted trajectory, thickened randomly and eventually turned into a 3D object. The second element is based on a vector representation of the trajectory followed by the RONNA robotic arm during brain surgery. The third element, inspired by a plane, came out of the augmented letter trace.

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