Game Launch Campaign

Cyberpunk 2077 Unboxing Live Campaign

A giant box with a message was delivered to four popular Korean Twitch streamers. The message directed them to complete various quests, all based on the game’s storyline, and then to unlock the box and, later on, more boxes inside. The process was broadcast in real time on Twitch and attracted more than 65,000 live viewers. It emphasised the scale and stunning visuals of Cyberpunk, the user-choice storylines as well as the options for customisation via personalised messages and goodies.

Red Dot

Credits

Client:

CD Projekt S.A., Warsaw, Poland
Design:

CD Projekt RED, Warsaw, Poland Designfever, Seoul, South Korea
Project Team:

CD Projekt RED: Przemyslaw Juszczyk (Art Direction) Paul Jaewoo Jung (Head of Marketing) Wang Cheol Ko (Head of Marketing) Evan Seungtaik Oh (Head of Marketing)

Designfever: Bohee Hwang (Designer) Donghyun Choi (Creative Direction) Hyunjun Kim (Project Management) Hogyun Shin (Strategic Planning) Hyojun Song (Strategic Planning)