dan and sean

“dan and sean” is a brand consultancy agency based in Taipei and Shanghai, founded in 2020 with the aim of helping brand founders find their core values through workshops and create a foundation for sustainable brands that last. This goal is to be achieved by creating brand experiences that consciously engage the five senses. In terms of their own brand identity, the agency defined openness, equality, possibility and co-creation as the core attributes of the brand. This openness and closeness to customers of “dan and sean” is also expressed in their visual identity: the logo consists of two geometric shapes and is deliberately designed to leave room for interpretation. The logo mark resembles a small person listening attentively, reflecting the agency’s approach and role in working with clients. The combination of perfect circle and irregular shape symbolises the precise strategic planning processes that go hand in hand with the brand’s organic creativity. The name “dan and sean”, in turn, is a pun on the Chinese word for isotropy (děng xiàng), i.e. the visual illusion of uniformity when an object is viewed from a distance. The name is understood as an invitation to work with the agency to find out and experience what distinguishes it from all other agencies on the market. Thus, the two geometric shapes and the name also denote the brand’s openness to interpretation from many different perspectives. In addition to black and white, warm autumn colours are used in the visual identity, for example not only on the seemingly standard business cards in the form of a discreet gold border that is only visible when looking closely, but also more generously in graphics, illustrations and on the communication materials. Moreover, the agency’s claim to creativity is manifested in the representation of the team members through mini malist, organic drawings by British illustrator Jay Cover. Complemented by concise and meaningful copy, this brand identity has a high recognition value, ensuring that the brand’s identity remains consistent across different media.