Das Erste – Snapshots of Christmas 2018

Das Erste’s 2018 Christmas ad campaign showed emotional and humorous “Snapshots of Christmas”, reminding viewers what Christmas Eve should be all about: love and the joy of togetherness. This message is conveyed with four short stories from different perspectives, which were integrated in the channel’s Christmas programming as idents. From Santa Clauses on a coffee break to families preparing for the festivities, the films capture contemplative, funny and original Christmas moments and portray a modern and nuanced picture of the feast day.

Red Dot

Credits

Client:

ARD Design and Presentation, Munich, Germany
Design:

Luxlotusliner, Munich, Germany
Programme Director:

Volker Herres, ARD
Creative Direction:

Henriette Edle von Hoessle, Head of ARD Design and Presentation Gabi Madracevic, Luxlotusliner
Art Direction:

Werner Mayer, Erstes Deutsches Fernsehen, ARD Design and Presentation
Executive Production:

Tatjana Zivanovic-Wegele, Luxlotusliner
Project Management:

Nadja Doth, Luxlotusliner
Film Executive Production:

Frank Papenbroock, BLMFILM
Film Production:

Andreas Haustein, BLMFILM
Film Direction:

Maurus vom Scheidt, BLMFILM