Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Datsun Typeface

The customised typeface is the core of Datsun’s new visual identity, aiming to individualise the brand to suit the needs of different target audiences and markets. Datsun targets young first-time car buyers, which translates into a youthful, light and cheerful brand style. The sans-serif typeface has a distinctive and inflated look, which gives it a lightly playful and unique character to be recognised globally. Contemporary and friendly, yet professional, the typeface works across different markets and languages, ensuring homogeneous global brand communication.

Red Dot

Credits

Client:

Nissan Motor Co., Ltd., Global Design Center, Kanagawa
Design:

Kontrapunkt, Copenhagen
Art Direction:

Bo Linnemann
Project Management:

Katrine Goldstein, Nicoline Klareskov
Design Assistance:

Lucas de Groot

Datsun Typeface

Datsun Typeface

Datsun Typeface

Datsun Typeface

Others interested too

Client: Klim Type Foundry, Wellington, New Zealand

Shin Bakusai Reisho

Client: HYS Design, Redmond, USA

The Infusionist

University: SCAD Savannah College of Art and Design, Savannah, USA