Logo Redesign


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The company deuter is specialised in highly functional outdoor products for alpine sports enthusiasts. The redesigned logo remains recognisable for loyal customers, while catching the eye of new target groups and standing out on a competitive international market. With its rocklike ascending shape, it is reminiscent of both a mountain and the letter “d” as in deuter. Besides that, the logo is highly scalable. It works well in apps and on products and gives the brand a fresh modern twist. 

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