Dialog

Dialog is the broker-focused insurer of the Generali Group in Germany. Its aim to achieve a leading position as the preferred partner of insurance brokers required a new, fresh corporate design that was supposed to be distinctive and unseen in the industry in order to attract maximum attention. Stylish illustrations and an emotionally appealing choice of colours accentuate its human approach. The striking visual identity enables flexible storytelling across diverse touchpoints to provide a multichannel brand experience whilst delivering a high impact and differentiation.