Dialog

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Dialog is the broker-focused insurer of the Generali Group in Germany. Its aim to achieve a leading position as the preferred partner of insurance brokers required a new, fresh corporate design that was supposed to be distinctive and unseen in the industry in order to attract maximum attention. Stylish illustrations and an emotionally appealing choice of colours accentuate its human approach. The striking visual identity enables flexible storytelling across diverse touchpoints to provide a multichannel brand experience whilst delivering a high impact and differentiation.

Red Dot

Credits

Client:

Generali Deutschland AG, Munich, Germany
Design:

Landor Hamburg, Germany
Head of Marketing / Technical Sales Innovations:

Benjamin Börner, Dialog Lebensversicherungs-AG
Creative Direction:

Markus Blankenburg, Landor Hamburg
Brand Strategy:

Hellen Markusch, Landor Hamburg
Experience Design:

Jack Osborn, Lisa Ribbers, Anastassia Saromova, Landor Hamburg
Text:

Nestor Sierralta, Landor Hamburg
Web Design:

Eddie Salzmann, Berlin, Germany
Illustration:

Peter Greenwood, Brighton, United Kingdom

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