Packaging Design

Dian Mian – Instant Noodles for Blind People

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For sighted people, instant noodle soup is an everyday product, whereas for the blind, it is difficult or even impossible to enjoy such a ready-made meal. In view of the situation, this packaging design has focused on the needs of the target group. The soup containers feature tailor-made properties such as Braille on the banderol, a double-walled container and handles which prevent injuries caused by hot water. By offering a convenient arrangement of functions, blind consumers are encouraged to handle the product independently.

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