The “DockATot and Aristot” trade fair stand was designed with a view to the living reality of the customers of DockATot. The company’s baby products strike a nerve with anxious and design-loving parents thanks to their sustainable, eco-friendly material concept. The idea for the stand envisioned a surreal and magical world as an allegory for the magical moments that parents experience with their “little princesses and princes”. The stand scenery was lasercut from white, corrugated cardboard. The attraction for the JPMA fair in Washington, DC, consisted of a historic greenhouse. Symbolising the care and devotion that a gardener displays towards his plants, this greenhouse became a metaphor for the love that parents show to their children.
DockATot WildChild Stockholm, Sweden
Lisa Furuland Kotsianis, WildChild Stockholm
Paula Poveda, Ippolito Fleitz Group, Stuttgart, Germany