Packaging Design

Doi Chaang Coffee

The Doi Chaang coffee packaging design pursues the goal of protecting and promoting the brand on the market, but it also wants to build a sense of unity among Doi Chaang coffee growers. This is achieved through the concept of showcasing pictures of various coffee growers, each representing a different hill tribe. It turned out that the coffee farmers started to cherish their association with the brand, as it promotes unity and love among the individual hill-tribe farmers themselves, and also among their children in all of northern Thailand.

Red Dot