Beverage Packaging

Dong Wine

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This rice wine is made from black rice, which is said to help against fatigue. The packaging design therefore visually incorporates this symptom. Two grains of black rice, which are placed at an angle, form the eyes of a panda in order to appeal to the customer’s emotions with the cuteness factor. At the same time, the “panda eyes” refer to dark circles under the eyes caused by long-term lack of sleep. This key visual thus reminds busy people of their health, in line with the slogan: “No matter how busy and tired you are, Dong Jiu is always here for your health.” The black-and-white contrasting gives the overall image a puristic look.

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