Sustainable Packaging

Dr. Theo Krauss

This packaging for a washing and cleaning agent series recalls the homely atmosphere of classic home economics. The sustainable yet powerful product combines traditional cleaning ingredients with modern formulas; this eco-conscious approach for our modern times is reflected in the clear and reduced packaging design. All components of the packaging are made of recycled and vegan materials. The reinterpreted classic amber glass bottle for the products of this series is defined by a retro-aesthetic appearance that turns it into a decorative object.

Red Dot

Credits

Client:

delta pronatura Dr. Krauss & Dr. Beckmann KG, Egelsbach, Germany
Design:

WIN CREATING IMAGES, Aachen / Berlin / Cologne / Zug, Germany / Switzerland