Client: Shenzhen Yanzhi Brand Management Consulting Co., Ltd., Shenzhen, China
Statement by the Jury
DROP NATURE convinces with this idea for a light packaging that not only communicates the overall ecological concept of the paints, but also stands out on the shelf among familiar-looking competitive paint cans and buckets. The way the design visualises this graphically by using plant motifs corresponding in colour is visually appealing and well implemented, leaving a strong and memorable impression.