Design System, User Interface Design

dsm-firmenich unified experience

The digital design system of dsm-firmenich translates the new brand identity into a consistent and easy-to-use online platform. A modular library of components ensures that both the appearance and operating logic are coherent throughout. Supported by AI-based content creation, more than 50 websites have been amalgamated to create a single, shared platform that conforms with the brand identity.

Red Dot

Credits

Client:

dsm-firmenich, Maastricht, Netherlands
Design:

Accenture Song, Amsterdam, Netherlands
Project Team:

Accenture Song: Marije Gast (Digital Concept) Eva Moerbeek (Strategy) Pal Blanke (Creative Direction) Gayane Yerkanyan (Graphic Design) dsm-firmenich: Lenneke Loman (Senior Director Customer & Consumer) Guy Rutten (Vice President Brand & Digital Communications) Xavier Singy (Marketing Technology Chapter Lead)