effortless

For the “effortless” haircare series, which comprises more than 300 individual products, an expandable and scalable packaging solution was required. The resulting concept also took into account the natural haircare ingredients and translated them into an attractive colour palette. To ensure a compelling appearance, the choice fell on a purely typographic approach that underlines the serial character on the outer packaging, as well as the jars and bottles. “The colour scheme of the boxes helps the consumer to quickly find the product they are looking for while the reduced design of the tubes and pump dispensers ensures an orderly bathroom,” the jury emphasised.