Around 35 years ago, Canon launched the EOS 1 series to meet specific sports, news and action photography requirements. Since then, the camera has undergone continuous further development and has made a name for itself among professional photographers as a highly effective assistant. Canon is resolutely continuing this tradition and taking it into the future with the EOS R1. This flagship professional mirrorless camera combines cutting-edge technology with a compact, ergonomically optimised camera system. The balanced form of the camera conveys resilience as well as elegance. The body is made from a magnesium alloy and is durable, dust- and water-resistant and efficiently dissipates heat. The harmonious blend of straight and curved lines gives the design outstanding ergonomic qualities and ensures the camera is comfortable to use on a daily basis. Canon builds on its tried-and-tested user interface by refining the operating logic of earlier EOS models and focusing more on individual adaptability. Eye control, for example, allows the focus point to move simply by tracking the photographer’s eye movements within the viewfinder. This extremely high level of user convenience also impressed the jury. “The Canon EOS R1 won us over with its rounded, practical shape and balanced weight distribution. We were particularly taken with the well-thought-out layout of the buttons. Their differentiated design and arrangement makes operation intuitive, so users do not need to look at the camera. A highly successful design!” The position, shape and angle of the buttons were revised to be more responsive to users during shoots and prevent finger and hand fatigue. The newly created cross-pattern grip pattern ensures a non-slip hold and reliably channels water away so users can keep the camera firmly in their hands even if it is raining or they want to transition from a vertical to horizontal format. Despite its compact dimensions and the markedly reduced weight, the EOS R1 also sets new standards in terms of performance. With up to 40 photos per second in continuous shooting mode and smart autofocus technology, it is ideal for capturing dynamic, fast-moving subjects.