Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Es ist in Dir

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L&T Sport is a German fashion, sports and lifestyle retailer in Osnabrück. In early 2018, it opened a sports store, equipped with everything for sports. The campaign “it is in you” explores the emotional and individual aspects of sport and focuses on the basis for every sport: motivation. A total of 29 motifs were created, each referring to a specific sport. By using authentic statements and realistic imagery, they present the different motivation of athletes and non-athletes and aim to encourage people to do sports – or even to improve.

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Credits
  • Client:
    L&T Lengermann & Trieschmann GmbH & Co. KG, Unterföhring, Germany
  • Design:
    MOTOR Kommunikation GmbH, Berlin, Germany
  • Art Direction:
    Sabrina Orth, Maarten Dijk, Frederik Hofmann
  • Text:
    Marc-Anton Jahn, Thomas Rendel
  • Account Management:
    Volker Jensen
Es ist in Dir
Es ist in Dir
Es ist in Dir
Es ist in Dir
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