“Euromaxx” is the lifestyle magazine of DW, bringing engaging insights into European culture and lifestyle to a global audience. At the centre of the programme’s redesign are lively digital sculptures, reflecting the content in its diversity, vivacity and dynamics. These 3D-generated objects are clothed in natural material textures and float in constant movement in virtual pastel-shaded spaces with digital design textures and patterns. The new logo and graphic language has been kept pure, simple and overall recognisable with its characteristic angularity and flatness.
Credits
Art Direction:
Lars Jandel, Deutsche Welle, Iris Rinkens, Cay Fiehn, Luxlotusliner
Animation:
Jan Rinkens, Cay Fiehn, Luxlotusliner
Client:
Deutsche Welle, Berlin, Germany
Design:
Luxlotusliner, Munich, Germany
Creative Direction:
Gabi Madračević, Jan Rinkens, Luxlotusliner
Project Management:
Thomas Menz, Luxlotusliner
Head of Design:
Holger Zeh, Deutsche Welle
Production:
Tatjana Živanović-Wegele, Luxlotusliner
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