The 28th European Badminton Championships, organised by Badminton Europe, took place in Kiev. To honour both the game itself and the location of the tournament, the logo equally references the shuttlecock and the trident, the Ukrainian national symbol. While the shape of the logo elegantly conveys the dynamic nature of the sport, the colours refer to the range of emotions experienced by players and fans, from cool purple to bright shades of pink and orange.
Credits
Client:
Ukrainian Badminton Federation, Kyiv, Ukraine
Design:
viooo.design, Kharkiv, Ukraine
Project Team:
viooo.design: Violetta Nagorna (Art Direction)
Roman Skliar (Graphic Design)