Food Packaging


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Due to its original illustrations, this packaging design for apples attracts a high degree of attention. With exaggerated and ironic expressions, the illustrations on the package present three famous people linked to the apple. In this way, the design triggers in the audience fast recognition of the brand “EvaNewtonJobs” and amusing associations. As the advertising slogan states: “Three apples have changed the world.” The design aims to make the product memorable for the audience. The Chinese logo is actually a combination of the first Chinese characters in the names of Eva, Newton and Jobs.

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